Freelance Creative Copy & Concept

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hi, I’m sina

FREELANCE CREATIVE DIRECTOR

WHAT I’M (ALMOST) ALL ABOUT

personal

born in kiel

thw handball fan ever SINCE ACRYLIC artist

professional

COPYWRITING

CONCEPT CAMPAIGN

SOCIAL MEDIA

plus

brand IMAGE EMPLOYER BRANDING

tone of voice

WHERE I’VE HAD THE PLEASURE

AS A PERMANENT

COPYWRITER

Hamburg – Jung von Matt Kolle Rebbe LLR

Berlin – Heimat Serviceplan La Red

London – TBWA\Media Arts Lab

AS A FREELANCE creative

Saatchi&Saatchi Pro Agentur XY DDB Mother Berlin Scholz&Friends Serviceplan Mutabor MediaMonks blood actvertising pilot Elbkind Reply Core BLN Joint London Leo Burnett Beirut dammannworks superspring Art Director’s Club tbc.

commercial break

It was the greatest honour to be part of this Apple project during my time at TBWA\Media Arts Lab London.

Not only did our amazing team and me have the chance to come up with a new idea for the iconic “Shot on iPhone” campaign – I also had the opportunity to go on a shoot in Egypt, my second mother country. There, we met Salama Mahmoud. The owner of Cairo’s oldest dye house. 🧶

This production in old city Cairo was one of the most impressing experiences in my career so far. 🪢 Thanks a ton to the team – Jacob, Max, Moh, Danilo, and Ahmed. شكراً

BRANCHES I’M FLUENT IN

Due to the variety of agencies and companies

I have worked with, I can write in different tones to suit almost any brand and industry.

MOBILITY

Mercedes-Benz, MINI

Mercedes-AMG, BMW,

Deutsche Bahnbaugruppe,

Audi Employer Branding

FOOD

REWE, Lidl, Migros, FORMO

McDonalds, Burger King,

Subway, MOWI, Mövenpick

fairfood, GFC, Tastebringer

BEVERAGES

Campari, Frangelico, Jägermeister, Havana Club. SKYY Vodka, Bulldog Gin, Molinari, Bionade

TECH + TV

Apple, Netflix, ZDFneo, ZDFinfo, ARD, Telekom, Vodafone, O2, AWS, SAP, techem, Google Chrome

From finance to farming, from fitness to (fast) food, from booze to binge watching services, from public transport to public television, from supermarkets and super skincare, to forklifts and fashion.

LIFESTYLE

VAHA Fitness, WRSTBHVR, Always, foodlab., TenTwelve, Ursapharm, Salamander, Fielmann, Adevinta, DeLonghi

FINANCE + INSURANCE

Klarna, easyCredit,

Volksbank Raiffeisenbank, DekaBank, RaboBank, quirion, ERGO

MACHINES + TOOLS

CLAAS, Jungheinrich,

Groz-Beckert, Dentsply Sirona, ZEISS, WAGO,

Das Handwerk

EVENTS + IMMOS

DMEXCO, LandsPark,

STAGE Theatre,

GPM LiveMarketing,

Art Director’s Club

WEBSITE (RE)LAUNCHES

CLICK TO READ

Some oldies and some recent films and social.

In collaboration with the great teams @LukasLindemannRosinski @HeimatBerlin @ScholzandFriends.

Also starring: some of my firsts. My first ADC Bronze Nail, my first spot running on TV and my first VO scripts + spot idea as a freelancer that went on air.

PICK A SKILL / book THE full PACKAGE

CONCEPT

As a creative lead or as helping “head”. In daily business or during pitch time. I will

support you along the way, from brand strategy to campaign ideas to execution.

COPYWRITING

You name it, I’ll write it. Headlines, all kind of copies, website structures and content, claims and namings, transcreations as well as presentations that clients enjoy reading.

SOCIAL MEDIA

Knowing about specs & trends across social platforms is a must. Let’s get started with a considered content plan, topped off with elaborate assets that meet your goals.

TONE OF VOICE

Whether it is a tone I should adapt or a new one that has to be found: I am a sucker for a remarkable, consistent brand language. Online + offline. In German and

in English.

communication is what we do best

So let’s talk

Email me to get your work done

KLEINSCHMIDTSINA@GMAIL.COM

Or get yourself a new art piece

studiosheyk.com

Imprint

Sina Luisa Kleinschmidt

Eppendorfer Landstraße 107

20251 Hamburg

+49 170 4826252

USt.-ID: DE327079144

Finanzamt Hamburg-Nord

Liability

As an advertising copywriter, I strive to provide accurate and reliable information in all of my work. However, I cannot guarantee the completeness, accuracy, or timeliness of the content provided. Therefore, I cannot be held liable for any errors, omissions, or damages arising from the use of the information contained in my advertising copy.

All content created by me in collaboration with brands and agencies is protected by copyright law. This includes but is not limited to advertising copy, slogans, taglines, and creative concepts. Unauthorized use or reproduction of my work without prior written permission is strictly prohibited. Any infringement of copyright will be pursued to the fullest extent of the law. If you have any questions or concerns regarding the content, please contact me using the provided contact information.

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Rights to fonts and images

Please note that all rights to fonts and images used are covered by Canva Premium, subject to the terms and conditions set forth by Canva. I do not claim ownership of any fonts or images provided by Canva.

Disclaimer

This imprint is provided for informational purposes only and does not constitute legal advice. It is recommended to consult with a qualified legal professional to ensure compliance with applicable laws and regulations.