sk_
SINA KLEINSCHMIDT
FREELANCE CREATIVE DIRECTOR
vvords&
visuality
VITA
what happened so far;
Born, grew up, and graduated in Kiel. Went to Hamburg to study advertising copy, concept, and strategy at Hamburg School of Ideas. Worked for several agencies as a permanent copywriter in Hamburg, Berlin, and London for about 10 years. Started as a freelance copywriter in 2020. Worked with many more great agencies and brands since then.
I'm really happy you're here and I'm looking forward to working with you.
where I've had the pleasure;
Due to the variety of agencies and companies
I have worked with, I can develop concept and write in different tones to suit almost any brand and industry.
From finance to farming, from fitness to (fast) food, from booze to binge watching services, from public transport to public television, from supermarkets and super skincare, to forklifts and fashion.
2010-2019
PERMANENT
HAMBURG
Jung von Matt
Kolle Rebbe
Lukas Lindemann Rosinski
BERLIN
Heimat
Serviceplan
Jung von Matt
La Red
LONDON
TBWA\Media Arts Lab
2019-TODAY
FREELANCE
Saatchi&Saatchi Pro
Agentur XY
Mother Berlin
Scholz&Friends
Serviceplan
DDB Berlin
Mutabor
MediaMonks
blood actvertising
pilot
Elbkind
Core BLN
Joint London
Leo Burnett Beirut
I am a copywriter, but most of all i am flexible
Strategic input, accurate execution, adapting tones of voice, and finding new ones. For traditional and upcoming brands, and everything in-between. In German and in English.
BRANCHES I'M FLUENT IN
MOBILITY
Mercedes-Benz, MINI, BMW,
Deutsche Bahnbaugruppe
FOOD
REWE, Lidl, Migros
McDonalds, Burger King,
Subway, Mövenpick
fairfood, GFC, MOWI
BEVERAGES
Campari, Frangelico, Jägermeister, Havana Club. SKYY Vodka, Bulldog Gin, Molinari, Bionade
TECH;TV
Apple, Netflix, ZDFneo, ZDFinfo, ARD, Telekom, Vodafone, O2, AWS, SAP
LIFESTYLE
VAHA Fitness, WRSTBHVR, Always, foodlab., Tastebringer
Ten Twelve Cosmetics, Ursapharm, Salamander, Fielmann, Google Chrome
FINANCE;INSURANCE
Klarna, easyCredit,
Volksbank Raiffeisenbank, DekaBank, RaboBank, quirion, ERGO
MACHINES;TOOLS
CLAAS, Jungheinrich,
Groz-Beckert, Dentsply Sirona, ZEISS, WAGO,
Das Handwerk
EVENTS;IMMOS
DMEXCO, STAGE Theatre,
LandsPark,
GPM LiveMarketing
YOU NAME IT, I'LL WRITE IT
As a creative lead or as a helping "head", I support with brand strategy, tone of voice, image and product campaigns, website copy, social media, and with transcreations to make your international campaign work in the German market.
CONCEPT;COPY
BRAND STRATEGY;
TONALITY
SOCIAL MEDIA;
AI PROMPTS
TRANSCREATION
Always proud of my abilities. Always curious about my possibilities.
www.
Website Launches
&Relaunches
$€£¥
vroom
e-asy
واوووو
acti
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f:-ood
b‰ze
beeep
Imprint
Sina luisa kleinschmidt
sk_
Eppendorfer Landstraße 107
20251 Hamburg
USt.-ID: DE327079144
Finanzamt Hamburg-Nord
sk;studíokréative
Liability
As an advertising copywriter, I strive to provide accurate and reliable information in all of my work. However, I cannot guarantee the completeness, accuracy, or timeliness of the content provided. Therefore, I cannot be held liable for any errors, omissions, or damages arising from the use of the information contained in my advertising copy.
Copyright Law
All content created by me in collaboration with brands and agencies is protected by copyright law. This includes but is not limited to advertising copy, slogans, taglines, and creative concepts. Unauthorized use or reproduction of my work without prior written permission is strictly prohibited. Any infringement of copyright will be pursued to the fullest extent of the law. If you have any questions or concerns regarding the content, please contact me using the provided contact information.
Data Protection
We use the log data to ensure the security and stability of our website, to identify and resolve potential technical issues, as well as to conduct anonymous, statistical evaluations to improve user-friendliness. The legal basis for processing this data arises from our legitimate interest in the functionality and optimization of our website according to Art. 6(1)(f) of the General Data Protection Regulation (GDPR).
Rights to fonts and images
Please note that all rights to fonts and images used are covered by Canva Premium, subject to the terms and conditions set forth by Canva. I do not claim ownership of any fonts or images provided by Canva.
Disclaimer
This impressum is provided for informational purposes only and does not constitute legal advice. It is recommended to consult with a qualified legal professional to ensure compliance with applicable laws and regulations.